Actor Ajay Devgn seems to be quite excited to be a part of Indian Cinema at a point where there are major changes taking place in it. He has joined hands with Brillstein Entertainment Partners to launch a US-based production house Shivalaya Entertainment to back independent films targeting a global audience.
According to sources, Ajay Devgn said, “At one end, traditional films continue to entertain and make business sense. At the other, there is a resounding presence of some new forms and voices making a mark in this ever expanding medium. I am keen to be part of that growth, that change. I am coming forth to support the independent film process, global stories that will resonate with international audiences.”
Shivalaya Entertainment, based in Los Angeles, has given the green signal to its first film ‘Parched’, to be directed by Leena Yadav. The movie is said to be centered on the bitter-sweet journey of women in the parched rural landscape of India.