The onslaught of digital media has turned out to be a boon for filmmakers who have a bold and unique voice. Anurag Kashyap was one of the first mainstream filmmakers to explore the option of digital media, but he has remained an exception, as most filmmakers are not too keen to quit the film format – Imtiaz Ali and Rajkumar Hirani being prime examples. This is the reason not everybody was optimistic when Netflix, an online movie screening platform announced its arrival. Of course one of the first filmmakers to shake hands with Netflix was the ‘Dev.D’ director.
A report by Screen International, quoting tech blogs, stated that Amazon is investing $300 million in producing and acquiring local content in a bid to stock up its library before making a splashing debut in India. In a bid to do the same, we just got to know that they have managed to rope in acclaimed filmmakers, Vishal Bhardwaj and Vidhu Vinod Chopra have already been brought on-board and are developing shows that will premiere on Amazon once the service goes live in India, later this year. Both Bhardwaj and Chopra have kept off the digital space and don’t even have a social media presence.
It will be interesting to see these filmmakers create original web-only content, because they will not be bound by monetary or censorship constraints – they can use the medium to push the envelope and make a mark in the infinite universe of the internet. If these two find the audience that their work deserves, who knows other respected Bollywood directors might follow suit.