In the age of social media, promoting your film fiercely is as important as making it. Handsome hunk Sidharth Malhotra has been gearing up for the release of his action romantic-comedy ‘Jabariya Jodi’ since so long. After being pushed from 17 May to 12 July, the film was again scheduled to hit the silver screens on August 2. And then, the release date was pushed all over again.
So naturally, Sidharth Malhotra is extremely miffed with producer Shailesh R. Singh and Ekta Kapoor as they kept pushing the film since May. Our source informs that Sidharth feels the producers pushed ‘Jabariya Jodi’ to August 9 only because they wanted to give a bigger release window to their other film ‘Judgementall Hai Kya’.
The actor is not happy with the way his film has been handled so far. Sidharth is pissed because he feels his film has not been promoted properly because of the step-motherly treatment given to it by its makers. By constantly pushing the release date, the film will now most probably suffer at the ticket windows. Obviously, the film’s collection will be affected and a loss of Rs. 1.5 crore approx is expected on its opening day at the box office.
The change in his film’s date (which was done for ‘Judgementall Hai Kya’) ultimately ended up benefitting ‘Super 30’ as it got a longer run at the box office. Now, if ‘Jabariya Jodi’ finally releases on August 9 and it fails to live up to everyone’s expectations, you know whom to blame.
Until then, you guys stay tuned for more such interesting updates.