Shah Rukh Khan

Recently, superstar Shah Rukh Khan released the first look posters of his upcoming film ‘Jab Harry Met Sejal’, along with his co-star in the movie, Anushka Sharma. And with these posters, we came to know another interesting fact, that the date of release of this flick has been preponed, so as to avert a clash with Akshay Kumar’s ‘Toilet – Ek Prem Katha’. It is a known fact that the superstar’s last release ‘Raees’ had faced a clash with Hrithik Roshan’s ‘Kaabil’. However, both the movies did well at the box office. Recently, the actor spoke on the same, the idea of preponing the release dates of his films.

While giving an interview to Mumbai Mirror, the actor said that he isn’t a fan of a clash either. He said, “Sometimes, it is unavoidable to have two big films release on the same day because the next available date may be too far off. I’d have adjusted the release of ‘Raees’ as well if it was possible but the next available date was August 4, which would mean shifting ‘Jab Harry Met Sejal’ to January, 2018. ‘Raees’ was already a little delayed because of my knee injury and sitting on it for another six-seven months was not a good idea. Red Chillies Entertainment’s (SRK’s banner) films are mounted well and marketed widely. They can utilize 5000 theatres on their own during opening weekends. With another release, unfortunately, it becomes a 50-50 and the film doesn’t reach out to the scale it was intended. Of course, we still make money, we still do good numbers, but the real possibilities get affected.” [sic] (Also Read: No reward for Ranbir Kapoor, says Shah Rukh Khan on ‘Jab Harry Met Sejal’ title)

“Whenever there is an open date close to the original release date, one should take it. I have always gone and requested people to adjust their dates knowing that it is sometimes unavoidable. But, this time we got August 4, and were told about this decision two three weeks ago. It was a collective business decision that worked better for both the films. We have a long weekend with Raksha Bandhan coming up and our film is also a long-running one with a more nurtured, unabashed love story that does not depend entirely on one weekend. Hopefully, it will run into the second weekend as well, at the same time the other film gets its solo release,” added the actor when asked that whether he had any discussion with Akshay regarding this.

Well, this was a wise decision taken by SRK from the producer’s point of view.

‘Jab Harry Met Sejal’ also stars Anushka Sharma opposite SRK and is slated to release now on August 4, 2017.

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