Superstar Salman Khan and his charitable organisation ‘Being Human’ have joined hands with a news channel ‘CNN-IBN’to launch ‘Veer’, a two-month-long media campaign showcasing case examples of ‘Persons with Disabilities (PwD)”’, who have succeeded in their endeavors on the strength of their self-belief. In this effort they are being supported by Aerated drink ‘Thums Up’ who have Salman Khan as their brand ambassador and also has ‘American India Foundation (AIF)’ as implementation partners.
According to sources, Salman Khan said “the campaign aims to collect funds to train and economically empower at least 1,000 PwDs. Together with Thums Up, Being Human has launched Veer, a campaign that recognizes the potential of differently abled individuals and provides them with a level playing field.several panel discussions are set to be held with participation from noted names from the government, corporates, NGOs, policy makers and donors of the campaign to discuss on the way forward to empower the country’s specially-abled.”
The launch episode of ‘Veer’, which will be aired Saturday, will introduce the viewers to the idea behind the campaign and it will tell how every Indian can get involved.