In Bollywood, with changing times, the marketing strategy of promoting films have changed too. These days, the marketing and PR teams of the films are asked to come up with innovative ideas so that the film generates maximum buzz before its release.

However, for ‘Race 3’, superstar Salman Khan has come up with a very unique and noble idea. The actor asked the producers of  the upcoming action thriller to slash the marketing budget by 40 per cent. The actor suggested donating the money to NGOs and charities instead.

Salman Khan’s Eid bonanza ‘Race 3’ has been generating buzz ever since its announcement. The star cast of the film comprising of Jacqueline Fernandez, Anil Kapoor, Bobby Deol, Daisy Shah and Saqib Saleem, had allotted almost a month of their time for the film’s promotions, however, the actors are not seen doing the conventional promotional visits and interactions, instead they are making limited media appearances. (Also Read: Shah Rukh Khan and Salman Khan have a special gift for fans this Eid)


Barring the star-studded trailer launch and a music launch event, the ‘Race 3′ team chose to launch all the content of their film digitally. When we scrutinized all the actors’ movements, we discovered that all of them have been engaged in special initiatives.

While Salman Khan is known for his humanitarian deeds, the actor had his film’s cast join him in a series of selfless acts. Away from the media glare, the ‘Race 3’ family were spending their time in some noble deeds.

Over the period of two weeks, the ‘Race 3’ family visited multiple places across the nation helping and spending time with old people, cancer patients, women and children with mental illness. The ‘Race 3’ team not only donated money to the charities but also spent quality time with needy people across the nation.

The team took special efforts to keep their visits to NGOs and social service institutions under wraps a la Salman Khan. Anil Kapoor and Saqib Saleem visited the Dr. E Borges Home, which is home to cancer patients who come from outside Mumbai. These patients receive free treatment at the Tata memorial.

Daisy Shah and Saqib visited The Banyan tree, a centre for women with mental health issues in Chennai. The actress also visited Catherine’s orphanage in Andheri along with co-star Freddy Daruwala.

Whereas Bobby Deol and Jacqueline Fernandez visited NAB Lion Homes for the ageing blinds as a part of their special initiative.

In the age where film marketing and promotions are gaining immense prominence, Salman Khan stunned everyone by his move of slacking the promotional budget of his film for the charity. The actor has slashed the marketing budget by over 2 crore and has donated the same to various charities and NGOs.

We bring you few pictures of the ‘Race 3’ family from their visit to various NGOs and charities. Have a look:

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Jacqueline Fernandez brings a smile on a blind ageing woman’s face as she interacts with her.

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The actress even obliged to their request for a picture.

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Freddy Daruwala and Daisy Shah engages the children in some fun activities.

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Bobby Deol making donations at NAB lions home for the elderly blind.

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Daisy and Saqib even interacted with the staff members.

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Bobby Deol greets a patient.

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Daisy having an animated conversation with a girl at the social service institution.

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The actress was glad that she could help these needy people.

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Freddy Daruwala and Daisy Shah posed with the staff members of these social service institutions.

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The actors having a conversation with a staff member.

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Saqib Saleem plays with the children and their excitement is evident in their smiles.