Bollywood superstar Sharukh Khan is India’s most attractive personality as per the 16 city survey carried out by Trust Research Advisory (TRA), a Comniscient Group Company, based on what it called a “36 Trait Matrix”, to measure “Brand Attractiveness”.SRK has beaten Salman Khan and Amitabh Bachchan too in this.
As per sources, SRK leads followed by Amitabh Bachchan and Mahindra singh Dhoni. Aamir Khan is India’s fourth “most attractive personality”, followed by Mithun Chakraborty, Katrina Kaif, Salman Khan, Sachin Tendulkar and others in the attractiveness quotient.
Well the attractiveness was not measured only in the terms of looks. It is a function of four founding appeals — rational, emotional, aspirational and communication. When the quotient is high on all four appeals, the overall attractiveness quotient becomes high,” said N Chandramouli, TRA CEO.