It was in January that Pen India came on board ‘Shivaay‘, while Eros International was still the producer of the film. But since Ajay Devgn wanted a great budget for the film, the two production houses made peace with each other.
A trade insider said, “The Lullas ( Eros’ owners) were the first to come on board for the film. Pen India joined in much later. Due to cash flow issues, the production house signed a deal in partnership with Pen and ADF. ‘Shivaay’ was pegged to be a Rs 70 crore film with Eros and Pen agreeing on a 50-50 investment plan. However, during shooting, ‘Shivaay’ was scaled up so as to not compromise on the final outcome. Eros was unwilling to shell out the extra money and ultimately, bowed out of the project.”
Jayantilal Gada of Pen India confirmed the same saying, “Pen and Narendra Hirawat are now distributing the film in India while Reliance will take care of overseas distribution. Besides, the music rights no longer belong to Eros Now it is with T- Series. I wouldn’t like to delve into why Eros is longer a part of the deal.”