The major issue that is plaguing Bollywood at present is losing a major chunk of its revenue to to piracy. Yash Raj Films is all set to release its next action thriller Dhoom 3. They have decided to combat piracy in a new manner. That is by going digital.
As per sources, YRF had earlier announced that there would be no physical reels of ‘Dhoom: 3′ and hence exhibitors should make the technological shift to showcase the movie.
Dhoom: 3’ will release only on the digital cinemas. This will help prevent piracy to a very large extend. You cannot cheat as the prints are water-marked and finger-printed hence, can easily be traced back. So the audiences will have to visit theatres to watch the film. This will ensure more ticket sales.
There are rumours that due to this stance the satellite rights of the movie too will sell at a high amount.