Akshay Kumar has come up with a new concept of promoting his movie Once Upon A Time in Mumbai Dobara , it will be promoted during the Indo-Pakistan Champions Trophy Match in UK promotion. Akshay who is holidaying in New York will travel to Birmingham to promote the movie.
Akshay plays the role of Shoaib a cricket loving gangster who wields power to influence the match in the movie and is known for his love for the game so the makers thought about this unique way of promoting the movie.
As per sources, the makers thought it was a great idea to promote the film during the match. Balaji Motion Pictures CEO Tanuj Garg said, “As a company known for pushing the envelope on marketing, we will have our Shoaib attending the India-Pakistan match at Edgbaston. Cricket is a perfect fit with his character in the film, as evidenced in the film’s first trailer as well.”
Its a sure fire to acquire maximum attention .